Zenvo Automotive welcomes VP Racing Fuels as Official Fuels and Technical Fluids Partner

Zenvo Automotive has appointed VP Racing Fuels as its official fuels and technical fluids partner in a move that will support both brands’ global expansion, and customer growth. This partnership will see collaboration on exclusive marketing and brand exposure strategies, product promotion and technical expertise and engineering.

What promises to be an exciting and mutually beneficial partnership will see the teams at VP Racing and Zenvo working together on product marketing, with VP Products used for first fluid fills for all Zenvo cars coming out of the production facility at its state-of-the-art Danish headquarters. ​ ​ ​ ​ 

Zenvo will lead the promotion of VP products such as fuels, coolants, and additives to its past and current base of customers, as well as on its social media channels and other platforms as required, forming the basis of a well-orchestrated cross-promotional campaign.

VP Racing Fuels have been world leaders for over 45 years and will lend their extensive experience and expertise to the incorporation by Zenvo of VP products to manufacturing, research and development, race preparation and car testing. The resultant relevant data from such testing will be shared between the two companies and will serve to facilitate future prototype products such as fuels, coolants, and lubricants.

Both during and outside of events such as Goodwood Festival of Speed and Monterey Car Week among others, Zenvo will act in an ambassadorial role for VP Racing and its wide range of market leading products, enabling sharing of logos on apparel and vehicles, and allowing sharing of media such as images and videos.

Jens Sverdrup, chief commercial officer at Zenvo Automotive said: “Zenvo Automotive and VP Racing Fuels’ exciting new partnership is all about exceptional technical performance to allow our customers to experience the best quality and service from Zenvo, VP Racing and VP Racing products.

“This ongoing alliance will only bolster our combined capability to develop and support Zenvo and VP Racing staff both locally and globally, to grow our market presence, and to facilitate product development to keep us at the forefront of technological advancement. The Zenvo team is very much looking forward to the future of racing fuel development, with VP Racing alongside us for the journey.”

James McVey, VP Racing Fuels’ international sales manager said: “VP Racing Fuels is excited to partner with Zenvo Automotive, one of the world’s premier hypercar designers and manufacturers. Our technologically advanced fuels, motor oils, Madditive® additives, and Stay Frosty® coolants will now be in every model leaving the Zenvo assembly facility.

“VP [Racing] has been the ‘World Leader In Fuel Technology’ for nearly 50 years, fueling, lubricating, and protecting some of the most advanced race cars globally. Adding Zenvo hypercars to our portfolio of professional partners stands as another amazing professional alliance.”

Zenvo Automotive’s official partnership with VP Racing will commence from 1 April 2022, with Zenvo Automotive beginning its US tour in March 2022.

ENDS