Mark Harrison joins Zenvo Automotive as Chief Commercial Officer

March 5, 2026

Zenvo Automotive has appointed highly respected industry leader, Mark Harrison as Chief Commercial Officer
The appointment reinforces Zenvo’s executive team as the business enters the final development phase of the Aurora project ahead of launch later this year
British-born Harrison brings senior leadership experience from BMW and MINI, McLaren Automotive, Pininfarina and Praga Cars, with a strong track record of launching brands and delivering new products to market globally

5 March – Præstø, Denmark: Zenvo Automotive has strengthened its executive team with the appointment of premium and performance car-industry expert, Mark Harrison, as Chief Commercial Officer. Harrison joins the team at an exciting time, as Zenvo gears up for the final development phase of the V12 Aurora hypercar project. He brings a wealth of experience from across the automotive industry, with extensive knowledge across all aspects of the premium and performance car commercial landscape.

Mark Harrison, Chief Commercial Officer, Zenvo Automotive

Harrison’s appointment to Zenvo’s management team continues the Danish hypercar company’s aggressive expansion as the Aurora enters its final development stages. In strengthening the management team, Harrison takes on management for sales, marketing, PR, dealer network and development, and global events.

In his 30^th year in the industry, Harrison joins Zenvo having held senior and influential management positions with BMW/MINI, McLaren Automotive, and, most recently, Praga Cars. With responsibility for sales, marketing, and all commercial and network operations, Harrison will work alongside the established management team that includes Chairman Jens Sverdrup, Chief Technical Officer Jon Gunner and Design Director Christian Brandt.

It’s really exciting to join Zenvo’s team and help bring to market a truly exceptional car in both its design and technical specification. I have admired the brand since the Aurora was announced and especially how the programme is pushing the boundaries in such a competitive sector. I have shared offices, showrooms, show stands and factories with great teams wherever I have worked, but this will be my first V12. I feel privileged to now have an opportunity to work together with this strong and passionate team helping bring this stunning car to market later this year.” – Mark Harrison, Chief Commercial Officer

“It is great to welcome Mark to the team, and to benefit from his experience and insight of the industry. We have known each other for many years, and our professional paths have crossed on several occasions, so I know first-hand what an impact he will be able to make. We are at an exciting part of the programme, and this appointment also highlights, once again, the talent that this project is attracting as we gear up for the launch of Aurora.” – Jens Sverdrup, Chairman

About Zenvo Automotive

Zenvo Automotive is a manufacturer of limited-edition hypercars based in Præstø, Denmark, formed of a group of richly experienced people from the hypercar and supercar industry. With a focus on Danish design and Nordic innovation, Zenvo aims to offer a highly bespoke, extreme product, providing drivers a balance of true connection and astonishing performance.

With the global launch of the Aurora, Zenvo stepped into the rarified world of the hypercar. Built as a genuine ‘blank sheet hypercar’, Aurora is available in ‘Agil’ and ‘Tur’ model designations, powered by a quad turbo V12 engine. With first deliveries expected in late 2026, every Zenvo Aurora will be hand-assembled in Denmark, available to collectors and enthusiasts globally, with world-class customer support via a carefully curated retailer network.